Privacy Policy

Last Updated: January 2025

SGM Systems (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when using our website and AI communication services.

1. Information We Collect

1.1 Information You Provide

• Name, email, phone number

• Business details

• Payment information (processed securely through third-party providers)

• Content and preferences used to train your AI Employee

1.2 Information Collected Automatically

• Website analytics (IP address, browser type, time on site)

• Call logs and summaries

• Lead information captured by the AI system

• Communication metadata (timestamps, call duration, workflow triggers)

1.3 Call Recording

Our AI Employee may record calls for quality, summarization, and training purposes.
You are responsible for informing your customers and obtaining consent as required by law.

2. How We Use Your Information

We use collected data to:

• Configure and operate your AI Employee

• Improve call accuracy and performance

• Deliver follow-up workflows and communications

• Process payments and provide customer support

• Analyse usage trends to improve our Services

• Comply with legal requirements

3. How We Share Your Information

We may share data with:

• Service providers (payment processors, hosting platforms, analytics tools)

• Integration partners (e.g., CRM systems you connect)

• Legal authorities if required by law

We never sell your personal information to third parties.

4. Data Security

We implement reasonable technical and administrative measures to protect your data.
However, no system is 100% secure, and we cannot guarantee absolute protection.

5. Data Retention

We retain data only as long as necessary to:

• Deliver our Services

• Maintain business records

• Comply with legal obligations

You may request deletion of data where legally permissible.

6. Cookies & Tracking

We may use cookies and similar technologies for analytics and website optimisation.
You can disable cookies in your browser settings, but some features may not function properly.

7. Your Rights

Depending on your location, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict processing

• Object to marketing communications

• Request data portability

To exercise these rights, contact:

📧 [email protected]

8. Children’s Privacy

Our Services are intended for business use only and are not directed to children under 16. We do not knowingly collect data from children.

9. International Transfers

Your data may be processed in countries outside your residence.
We take steps to ensure such transfers comply with legal requirements.

10. Changes to This Privacy Policy

We may update this Policy periodically. Updated versions will be posted on our website with the revised effective date.

11. Contact Us

For questions, concerns, or data requests, contact:

📧 [email protected]
📞 +44 7782 505215